The old adage “don’t judge a book by its cover” is a very important lesson for humanity. However, technology has a different set of rules. When someone visits your website for the first time they are completely judging you by their first impression. The most important old adage to apply when it comes to website design is First Impressions Matter!
When someone visits your website for the first time they are completely judging you by their first impression.
Standing on a street comparing two identical businesses side by side where one building is run down and derelict and the other is pristine and approachable which business is going to get more customers? It is the same simple principle in website design. Engaging a potential customer with creative design, concise information, and seamless function wins the day.
It is important for potential customers to get the feeling that you are a company they can trust. The power of a professionally designed website gives you that distinctive edge in creating your company’s first impression as a lasting positive experience.