Are Facebook Ads Worth It?

Since its start in 2004, Facebook has taken over the internet. With over 3 billion monthly users worldwide, it’s become a staple in the lives of so many people. 

Although Facebook allows for increased visibility for many brands, it’s not the right platform for every company. So who should advertise on Facebook?

And how do Facebook ads work? Are Facebook ads really worth it for your business?

Let’s start by learning more about what Facebook ads are; then we can explore their impact and how they can help your business succeed.

What Are Facebook Ads?

Facebook ads are paid messaging that businesses can choose to place on Facebook. These ads give you as a business owner the option to push your content to specific audiences and demographics on Facebook.

What’s more, these ads can come in a variety of formats. From single images to video content, you can customize your ads to fit your target audience.

Why Advertise On Facebook?

Advertising on Facebook isn’t for everyone, but why do it in the first place? Facebook has the largest reach of any social media platform in the world. Not to mention it has targeting options like no other.

You can reach your specific target audience on a larger scale while increasing brand awareness to people who have never heard of your business.

Plus, compared to other advertising platforms, Facebook is generally cost-effective as you can choose which posts are ads and which will be unpaid and go to your general audience.

How Do Facebook Ads Work?

Facebook ads work a lot like your typical Facebook post. However, when you go to post on your business page, you’ll choose to post as an ad instead of your general feed.

You can then choose what demographics you’d like to boost the post toward, what your objective is, and what your total budget for the ad is. 

Once posted, you can then monitor how the ad has performed and how much engagement it has incurred. This will also help you determine the ROI to decide if the ad was effective and worth your time and money.

Are Facebook Ads Worth It For Your Business?

The short answer is yes…since it has a large reach and is generally easy to use and produce these ads, but that’s not entirely true for every business. It’s important to start by determining your target audience and finding out whether or not they can be found on Facebook. 

The largest demographic of Facebook users are between the ages of 25 and 34 with the largest regional audience in Asia-Pacific. While there are a lot more demographics to consider, these are just a couple to keep in mind. Know your audience well and choose where to advertise based on where they will see your ads. 

Need Facebook Ads? 1Eighty Digital Has You Covered!

Whether you have a Facebook for your business already or are ready to explore the platform for the first time, 1Eighty Digital is here to help! We’ll help by creating a posting schedule, curating unique content, and designing ads you’ll be proud to share. 

Our team is ready to help you engage on Facebook and other social platforms in new ways. Let us help you sound great online, look great online, and be great online.