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All Posts By:

Em Rohrer

About: Em Rohrer

Em Rohrer earned their Bachelor’s Degree in Journalism and English at Grace College in 2005. As a published author and content marketing specialist, they worked in non-profit and corporate business environments before bringing their 15+ years of digital marketing expertise to 1Eighty Digital.

Person using a smartphone outdoors, exploring lead magnets that work.

Marketing

Lead Magnets That Work: 10 Ideas to Attract Your Ideal Audience

Man works at a desk, managing devices for seamless omnichannel marketing.

Marketing

What Is Omnichannel Marketing, And How Can Small Businesses Use It?

Woman examining details through a magnifying glass, symbolizing omnichannel marketing.

SEO

Local SEO vs. National SEO: Which One Is Right for You?

Two people review high-converting homepage design sketches spread on a table.

Web Design

How To Design A High-Converting Homepage That Converts Visitors Into Customers

Marketing

Tone, Voice, and Style: Creating a Consistent Brand Message

Man in a light blue shirt holding a laptop, making an OK gesture for digital marketing.

Content Writing

How To Create Content Pillars to Streamline Your Marketing Strategy

Smiling person in orange sweater using smartphone for digital marketing keywords.

SEO

Why The Right Keywords Are So Important

Person using a smartphone indoors, wearing a light jacket, texts for SMS marketing.

Marketing

What Is SMS Marketing?

Person examining backlinks with magnified eye against blue background.

SEO

The Power of Backlinks For Your Website

Hand pointing at laptop screen showing SEO data with charts and graphs.

SEO

How to Get People To Your Website: The Importance Of SEO

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