The Impact of Short-Form Video Content

With the rise of TikTok and Instagram Reels in recent years, it’s no secret that short-form videos are taking over the internet. 90+ second videos are out; 10-20 second videos are in.

Gone are the days of spending hours crafting the perfect advertisement for your company. Now, the most viewed videos are often caught at a moment’s notice.

But why is short-form video content so successful? And can it work for your business? Let’s start by discussing the basics of short-form video.

What Is A Short-Form Video?

A short-form video is defined as one that is under 10 minutes long. However, most videos that fall into this category are only 5-90 seconds in length. 

This duration is popular because humans have a short attention span. Studies show that the average human attention span is only 8.25 seconds. 

That’s why short-form content is so valuable. It’s designed to be quick and to the point so you can keep people engaged. Now, let’s get into the nitty-gritty of how short-form video can elevate your business goals.

The Impact Of Short-Form Video

High Engagement

The biggest impact that can come from the use of short-form content is high engagement. If you’re good at keeping up with trends or are creative and can come up with your own ideas, you have a greater chance of your videos going viral.

If your video has gone viral it likely had high engagement. This can ultimately lead to a larger following and often leads to conversions in the long run. 

Brand Personality

With online shopping taking over, it’s hard to show brand personality anymore. That’s where short-form video comes in. 

You can showcase your brand’s personality in short clips, whether it’s through humor, storytelling, or even visually appealing content.

People want to know who your brand is and appreciate humanized content when they’re scrolling online.

Cost-Effective

Not only can you create short-form videos right from your mobile device, but you can also avoid the hefty production fees. Short-form video is quick, easy, and simple. 

No one scrolling through TikTok is looking for an overly produced, 3-minute-long commercial that you spent hundreds of dollars making. The key is to keep the content real and relatable; that doesn’t cost anything at all.

So, Is Short-Form Video Right For You?

Analyze Your Audience

Start by remembering who your target audience is. If you’re trying to reach children or young adults, you should be on platforms like TikTok and Instagram.

These are platforms where utilizing short-form videos would be beneficial in engaging your audience.

If your goal is to reach adults and seniors, your platforms should include Facebook and LinkedIn.

While short-form video is used on these platforms, it’s not the primary source of information for this age group so it may not be as successful.

Define Your Goals Early

If you’re thinking about using short-form video, think about what your final goal is. Know whether you’re hoping to drive traffic on your pages or generate leads. Be sure to curate your content accordingly.

Trial And Error

Short-form content doesn’t work for every business on the first try, and sometimes won’t work at all. If your content isn’t landing on one platform, try a different platform. If the topic or approach isn’t successful, try something else. 

If nothing seems to work after some experimentation, short-form video may not be the right choice for your business. It’s important to try different approaches to find out what’s right for you.

Get Help Crafting Engaging Short-Form Video Content

We understand that getting started with short-form video content for your business can be difficult. Our team at 1Eighty Digital is here to help.

Whether you need help crafting ideas or bringing them to life, we’re here to walk alongside you every step of the way. Contact us today to get started.