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All Posts By:

Em Rohrer

About: Em Rohrer

Em Rohrer earned their Bachelor’s Degree in Journalism and English at Grace College in 2005. As a published author and content marketing specialist, they worked in non-profit and corporate business environments before bringing their 15+ years of digital marketing expertise to 1Eighty Digital.

A woman smiles while using a smartphone for a marketing audit.

Marketing

The Power Of Community Engagement In Local Marketing

Person in checked shirt reviewing a marketing audit on a large whiteboard.

Marketing

How To Perform A Marketing Audit Without Getting Overwhelmed

Man in white t-shirt looks surprised while reading a landing page on his phone.

Marketing

What’s A Landing Page (And Why Is It Different From a Website Page)?

Person using a smartphone outdoors, exploring lead magnets that work.

Marketing

Lead Magnets That Work: 10 Ideas to Attract Your Ideal Audience

Man works at a desk, managing devices for seamless omnichannel marketing.

Marketing

What Is Omnichannel Marketing, And How Can Small Businesses Use It?

Woman examining details through a magnifying glass, symbolizing omnichannel marketing.

SEO

Local SEO vs. National SEO: Which One Is Right for You?

Two people review high-converting homepage design sketches spread on a table.

Web Design

How To Design A High-Converting Homepage That Converts Visitors Into Customers

Marketing

Tone, Voice, and Style: Creating a Consistent Brand Message

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Content Writing

How To Create Content Pillars to Streamline Your Marketing Strategy

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SEO

Why The Right Keywords Are So Important

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