Crafting Captivating Blog Post Titles: A Guide to Grabbing Your Reader’s Attention

When you spend time writing a blog post, the goal is that people will read and be interested in the content, but this isn’t always accomplished. 

The first step to grabbing your audience’s attention is to craft a captivating title that encourages them to keep reading. But sometimes writing a blog post is easier than creating the title. So what does it take to create an engaging title that will draw readers in? 

Check out our 6 best practices for blog titles to keep in mind when crafting a title and you’ll be engaging readers in no time!

1. Make It Actionable

The first step in creating a good blog title is to make it actionable, not passive, by using verbs and action-based words. People typically read blog posts to learn more about a topic or business.

Your title should give the impression that readers will take something away from the post.

2. Be Clear And Concise

If your blog post is too lengthy you’ll lose your audience before they even open the post. Be brief and concise, using clear language that communicates specifically what the post is about. It should be obvious to the reader what they will gain from reading your post. 

3. Use Keywords

After conducting keyword research for your blog topic, be sure to use the keyword in the title. The title of the post is at the top of the hierarchy when it comes to search engine optimization. 

This means when your keyword is typed into Google, if your blog has the word in the title it is likely to be ranked higher. The higher your Google ranking, the more readers you’ll gain.

4. Consider Your Audience

Know who your audience is and use language that is familiar to them. If you’re writing content for a nursing home, you probably don’t want to use Gen-Z slang in the title. Be conscious of who is likely to read your blog and design the content to appeal to those who read it.

5. Have A Clear Call-To-Action

Consider the specific action you want your audience to take after reading the blog post. Do you want them to subscribe to your newsletter, make a purchase, share the post on social media, or simply gain valuable knowledge?

Identifying this goal will help guide the overall direction of your content. Once you have a clear objective in mind, ensure the topic of the post naturally aligns with that desired action.

6. Questions And How-Tos

Although this shouldn’t be used for every blog title, one of the most effective ways to engage your audience through your blog title is to frame it as a question or a how-to guide. 

Since most readers are looking to gain something from reading your post, these types of titles align with the natural human desire to find solutions to problems or learn new skills. This immediately increases their interest and establishes the value of your content overall.

Create Blog Titles That Work

Creating an engaging blog title can be difficult and time-consuming. When you put the time and energy into creating content you want to make sure your target audience will read it.

Our team of professional writers and content creators at 1Eighty Digital understand best practices for blog titles and can do what it takes to create captivating titles and content your readers will find valuable.

Don’t stress over creating the perfect content for your business. We’re here to help!