Future-Proofing Your Website: Why Regular Updates are Crucial

As technology continually evolves, your online presence should too. While it’s important to update the look and content on your website periodically, it’s essential to future-proof your site so you’re not “behind the times.” 

Consider what’s best when it comes to having an up-to-date online presence that effectively and correctly informs viewers. You want users to easily navigate your site and find exactly what they’re looking for.

Let’s explore some ways you can keep your content up-to-date and future-proof your website.

Conduct A Monthly Review

We recommend that you review your website at least once per month. This entails scanning through the content on your website and reviewing the usability of the site.

This is important as it allows you to check for any problems and find a solution quickly. 

If you go months without visiting your own website, there could be an issue that goes unnoticed.

When your goal is to connect with customers online and increase the chance of a sale, you want your website to work seamlessly.

Check External Links

When conducting your monthly review, be sure to click on any information that is internally or externally linked to ensure none of the links are broken. The problem often lies in external links, but that’s not to say that internal links don’t break too.

When checking external links, scan the information on the landing page. Ensure the content is still correct and that it’s something that your brand supports.

You don’t want to create a poor brand image just because you are linked to an article or website that’s not supportive of your mission.

Review Content For Credibility

Be sure to review your content for credibility when conducting your monthly review. Check that words are spelled correctly and that the content is still as true as it was when it was written.

If there is outdated content, be sure to swap it out for more up-to-date information so you’re not misinforming readers.

Optimize For Speed And Performance

As new technology replaces the old, out-of-date websites can become extremely slow. When your site is too slow, users will find another place to get the information or service they’re searching for.

Be sure to consider ways you can optimize for speed as that’s your key to providing users with an ever-engaging experience.

Utilize SEO Practices

Search Engine Optimization (SEO) is the key to getting users on your website. Utilizing effective SEO practices ensures your website will appear higher on search engines when certain keywords are searched. With that said, it’s essential to make monthly SEO updates so your website will continue to rank. 

The wording of what users search for is ever-changing as older versus up-and-coming generations will often search for the same thing in different ways. It’s important to consider everything that could change and evaluate your SEO tactics constantly.

Focus On User Experience (UX)

When reviewing your website, it’s good to have someone who is not involved in your company or process evaluate your website as well. Allow them to navigate your site in search of relevant information and explain their thoughts on their UX. 

Did they find what they were looking for easily? Were colors, shapes, or other elements distracting? Did the site load quickly? Ask questions that are helpful so you can improve the overall UX.

Future-Proof Your Website With 1Eighty Digital

Don’t navigate future-proofing your website alone! 1Eighty Digital is here to help. From professional experience in web design to expert advice on SEO and content creation, our team is ready to help you consistently keep up with your online presence.

We’ll work with you every step of the way to ensure your site is constantly updated with the newest information and optimized for the best UX.  We want you to sound great, look great, and be great online.