How To Get More Email Subscribers In 5 Easy Steps

Growing your email list is one of the best ways to connect with your audience, nurture leads, and boost conversions. But how do you get more people to sign up?

We know that simple, effective strategies deliver results. Here’s how to get more email subscribers in just five easy steps.

1. Offer A Compelling Lead Magnet

People won’t give up their email for nothing, you need to offer something valuable in return. A lead magnet is a freebie that entices visitors to subscribe. 

Ideal options include:

• E-books or guides
• Checklists and templates
• Exclusive discounts or coupons
• Free trials or consultations

Make sure your lead magnet directly addresses your audience’s needs and pain points.

2. Optimize Your Sign-Up Forms

Your sign-up form should be impossible to miss but not intrusive. 

Place it in key areas such as:

• Your homepage
• Blog posts
• The website footer
• Pop-ups (used wisely)

Keep the form simple! Asking for just a name and email increases conversions. You want to make it as easy as possible for someone to sign up.

3. Create High-Quality Content

Your emails should provide real value. If subscribers know they’ll receive helpful insights, tips, or exclusive deals, they’ll be more likely to stay engaged. 

Consider creating:

• Weekly or monthly e-newsletters
• Blog updates
• VIP offers and early access to products/services

Bonus Tip: Make sure your emails are visually appealing and mobile-friendly!

4. Leverage Social Media and Website Traffic

Use your existing audience to grow your list by promoting sign-ups across different platforms.

• Share email opt-ins on social media
• Run a giveaway that requires an email sign-up
• Add a call-to-action (CTA) in your blog posts and YouTube videos

Drive traffic to your sign-up page through engaging content and strategic CTAs.

5. Personalize and Automate the Experience

People are more likely to sign up (and stay) if they feel personally connected. 

You can use email automation to:

• Send a warm welcome email immediately after sign-up
• Segment subscribers based on interests in relevant content
• Follow up with exclusive offers and content

Keep in mind that the more personalized your emails, the higher your engagement and retention rates.

Let Us Help You Grow Your Email List

Growing your email list doesn’t have to be complicated! You need to focus on value, visibility, and engagement as you learn how to get more email subscribers. 

Need help optimizing your email marketing strategy? 1Eighty Digital is here to help. Just contact us today to start turning more website visitors into loyal customers.