What Does Artificial Intelligence Mean For Marketing?

There have been a lot of headlines lately talking about the future of marketing when it comes to artificial intelligence (AI). The most recent wave of AI news is centered around Google Bard, which is still in its experimental phase.

So what does this new potential integration of AI technology mean for digital marketing?

Current Uses Of AI In Marketing

It may surprise you to realize that AI is already regularly being used in digital marketing processes. If you’re a client of ours, we use AI to streamline a variety of processes, including:

• Optimizing ad spend and targeting for social media ads
• Collecting and analyzing website and marketing campaign data
• Topic generation for content creation

Other applications of AI regularly being used in digital marketing campaigns and on websites include:

• Chatbots
• CRM platforms
• Image recognition software
• Predictive and targeted digital marketing campaigns

Potential Pitfalls Of AI Marketing

Using AI actively in digital marketing might seem like the solution to a variety of problems, but there are some serious potential flaws to consider before relying on it too heavily.

AI relies heavily on collecting data and analyzing it. However, that makes it easily skewed or incorrect if data collection practices are insufficient, incomplete, or low-quality. 

Experts are still reporting that it’s important to keep the human element involved when implementing AI tools. They can’t be completely relied on for accurate information.

There is also a limit to creativity when it comes to AI-generated content. Since AI relies on analyzing past data to create written content, it’s not currently ideal for creating fresh, new perspectives and innovative solutions.

This could change in the future, but in its current iteration, marketing-based AI can’t be depended on for innovative creative work.

Positives Of AI Marketing

While AI marketing techniques, tools, and software should be consistently monitored and not treated as perfect solutions, they can provide some valuable solutions.

By using AI to streamline digital marketing processes, it can save time and staff hours depending on how you use it.

Improved Research

Using AI tools to gather customer data and feedback is a great way to speed up the process of determining if you’re offering what your customer base really wants.

By using an AI tool to do this, you save time and can often dig deeper into data analysis than if you tried to collect and analyze customer data manually.

Boosting SEO

Search Engine Optimization (SEO) is a huge part of a successful digital marketing strategy and online presence.

There are now AI tools available to more easily organize and manage website content to fall in line with SEO best practices so your website has a better chance of ranking higher in search results.

Improved Communication

Has predictive text or an app like Grammarly ever helped you write a clearer email? AI tools can be useful in this way when you’re sending out email marketing campaigns, proposals, and other electronically written content.

This type of technology can optimize your email’s subject line and copy to find the most effective way to communicate what you want to your audience.

The Future Of AI In Digital Marketing

While none of us can truly know what the future holds, Grand View Research estimates that the global AI market will reach 1.8 billion by 2030. It’s a growing industry and it will have an impact across a variety of industries.

At 1Eighty Digital we stay informed as possible about the latest digital marketing trends and technology so we can best integrate them for our clients.

If you’re ready to stop worrying about your business’s digital marketing, click below to start a conversation with us today!