Branding Through Web Design: Consistency Is Key

So you’ve created your business. You figured out a good name and you’re ready to start selling your products or services and establish yourself as a local success. 

But how can you build a name for yourself? And how can you get prospective customers to remember who you are? That’s where branding comes in.

The Power Of Branding

Creating a strong brand and brand perception is the first step when it comes to establishing your business. But why?

Building a brand for your business creates memorability, increases customer loyalty, and encourages word-of-mouth marketing. When people can describe who you are and what exactly you do as a company, they’re more likely to spread the word.

With that being said, a lot of your brand recognition happens through experience. When an individual comes into your store or comes in contact with someone who has engaged with your products or services, they begin to grow recognition for your brand. This often leads them to look you up online.

The Importance Of Branding In Your Web Design

Have you ever looked up a business online expecting one thing because of your experience with them but found something completely different? That’s poor branding. 

People should know exactly who you are as a business whether they visit you in-store or online. Let’s explore how positive branding through web design can affect your business.

Credibility

When your brand is consistent in person and through your web design you become much more trustworthy. No one trusts a company that’s deceptive. 

Be upfront and honest with your clients. Create a brand that is professional, reliable, and recognizable to your customers so they know they can trust your website. 

Clarity

If your brand is inconsistent online it can cause confusion. A lead could leave your site out of confusion if they don’t recognize your brand. 

When your brand’s message is straightforward, customers can gain a better grasp of what the brand represents and has to offer. Be clear in your web design so individuals know exactly who you are online.

Loyalty And Conversions

If your customers are struggling to find your website because of your branding, they may find someone else who seems trustworthy online to provide them with services. And if prospects expect to find one thing but find another, the same thing happens.

When your customers can easily find you online, they’re more likely to be loyal. Create a simple, distinct brand so your customers have a clear understanding of who you are.

Consistency Is Key

Creating a consistent brand for your website that compliments the brand of your physical storefront is essential. It shows customers that your website is connected and cohesive to your business. 

Consistent branding across all channels can make potential customers feel confident that they are in the right place. Be sure to include everything from logos and colors to typography and images when it comes to consistent branding. This provides clients the peace of mind that they’re interacting with a legitimate and established business.

Build A Cohesive, Branded Website With 1Eighty Digital

Ready to build an online presence for your business? We’re here to help! Not only does our team have extensive experience in web design, but we also understand the importance of brand consistency.

We’ll work with you every step of the way to create a web design that proves to be cohesive to your business’ established brand. We want you to sound great, look great, and be great online.