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How Healthy Is Your Website?

Wednesday, October 23, 2019

It’s easy to spot the unhealthy signs if someone you work with is coming down with a cold, but how can you tell if your website is unhealthy?

A healthy website should be the backbone of your business – think of it as your digital storefront – is it working the way it should to attract new business and keep your current customers happy?

Your website is your digital storefront!

Many businesses make the mistake of thinking of their website as a “set it and forget it” type of marketing. Instead, you need to treat your website the same way you would any aspect of your business: by consistently reviewing its performance and making updates based on relevant data.

How To Give Your Website A Checkup

Once your website launches, you can give it a basic checkup once a month to see how people are interacting with your company online.

We’re going to cover exactly how to do that in this blog post and share some of the tools we use to review our own website and our client’s websites to keep them healthy.

At 1Eighty Digital, we also recommend that businesses also give their healthy website a more in-depth analysis every 6 months. If you need help with that type of analysis, we’re happy to give you a hand, just click here to contact us.

Start your basic monthly healthy website checkup with this list:

  • How long does it take for your website to load?
  • Is your site easy to use on mobile devices?
  • Can people looking for the services you provide or products you sell find your website when they use a search engine?
  • Is anything broken on your website (i.e. images or links)?
  • How many people are visiting your website every month?

Starting with these 5 basic metrics is a good way to get an idea of how your website works and what you can try improve each  month.

Tools You Can Use

There is no shortage of tools you can use to give your website a checkup. Below is a list of tools we prefer to use when we’re auditing the performance of our clients’ and potential client’s websites.

Check Your Website’s Speed

Screenshot example of a website's performance from Pingdom
Screenshot example of a website’s performance from Pingdom.

Pingdom Tools – We like to use Pingdom because it can help both web design experts and the average person figure out what exactly is slowing down their website.

Screenshot of an unhealthy website's results from Pingdom
Pingdom gives you specific suggestions you can use to improve your website’s speed.

A Healthy Website Is Mobile-Friendly

The number of mobile phone users is predicted to reach 4.68 billion by the end of 2019. In 2018, 52.2% of all website traffic worldwide was generated through mobile phones.

Google Search Console – This tool is easy to use and will give you a quick look into your website to see how it displays on mobile devices. This tool also identifies any problems users might have when they try to access your site on mobile.

Screenshot from Google Search Console's mobile-friendly test of a healthy website.
This is an example of one of our client’s websites that has been optimized to be mobile-friendly.

Conduct A Simple SEO Check

You don’t need to go too in-depth with your website’s SEO audit during a monthly checkup. We recommend you start by opening an “Incognito Window” in your browser and Google your business.

Make sure your Google listing includes:

  1. The correct, full name of your business
  2. Your correct address and phone number
  3. Accurate business hours

Your next step is to identify the top 5 terms you think people might use to search for the services you provide or products you sell.

For Example

If I was conducting a basic SEO checkup for 1Eighty Digital, I would probably start by using the following “top 5” keywords to see if we were showing up on the first page of Google search results:

  1. Digital marketing near me
  2. Digital marketing company near me
  3. Web design near me
  4. Digital marketing services near me
  5. Marketing company near me

By adding “near me” to your search, you can get a more accurate idea of your local search results and identify where you need to improve your local SEO efforts. 

Make Sure All Your Links Work

Having broken links on your website not only frustrates anyone visiting your site, but it can damage your online reputation and cause Google to rank you lower in search results. 

Online Broken Link Checker – Checking to make sure all the links on your website work is easy with this free online tool. All you have to do is type in your web address and the tool will crawl your site and report any broken links you need to fix.

Screenshot of Online Broken Link Checker's results of a healthy website

Track & Analyze Your Website’s Traffic

At 1Eighty Digital we believe in using real data to recommend the best marketing solutions to our clients. You can’t fix something if you don’t know what’s wrong! 

Google Analytics – We track all of our client’s website results using Google Analytics. It is a free website analytics service Google provides any website owner. This tool is designed to give you insights into how people find and use your website.  

The most popular way to use Google Analytics is to discover and track:

  • How many people are visiting your website that year, month, week, and day.
  • How your website traffic is trending over time – are the number of visitors dropping or rising?
  • Which pages on your website are the most popular – where are people finding the information they need?
  • How people are finding your site – through paid ads, organically through search engines, or by directly typing in your web address.

No matter what tools you choose to use, remember that you need to regularly check in with your website’s performance. 

A healthy website means you have a solid foundation for any marketing effort and a better chance of receiving a positive return on the marketing dollars you spend!

Contact 1Eighty Digital today to make sure your website is not only working the way it should, but is actively helping you attract and keep the business you need to grow.

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