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Posted by: Em Rohrer 3 weeks ago

Now that the new year is upon us, it’s a time for planning and fresh starts. What do you want to do in 2023? How do you want your business to grow and thrive?

Creating your digital marketing strategy for the new year should be at the top of your to-do list, but it can also feel overwhelming to start.

We’re here to help you out with our top 10 dos and don’ts when it comes to creating your marketing plan.

5 Things To Avoid

While it might sound a bit negative, let’s start with the “don’ts” in this process. By avoiding these common pitfalls, you can begin your digital marketing plan on the right foot in 2023.

Don’t Make Assumptions

It’s easy to assume you know everything about your target market, but try not to go down that route.

Take time to look over your customer base for the last 2-5 years and see what has changed, what your customers are asking for, and what target audiences you might be missing.

Don’t Get Lost In Jargon

This is easy for most businesses. You know your products and services so well that you can talk about them endlessly, right? That’s great! However, don’t get lost in industry-specific phrases your potential customers may not be familiar with.

Don’t Forget Your Current Customers

When you’re creating a marketing strategy, it can be easy to focus on acquiring new customers. You definitely want new business, but don’t chase after it and forget your existing customers. They need to feel appreciated too!

Don’t Forget About Email

Email marketing is still a hugely successful way you can connect with your current customers and attract new ones. Make sure it’s a part of your digital marketing strategy for 2023.

Don’t Skip Testing Your Marketing Methods

Building time into your digital marketing plan for testing is essential. If you aren’t monitoring what marketing tactics are getting you results, how can you know if your plan is working?

5 Things To Include

Now that we’ve got those pitfalls out of the way, let’s talk about what you need to include in your digital marketing plan for 2023.

Check On Your Website

When was the last time your website was updated? Do all the links work? Are you still getting visitors, leads, and sales from your site?

Remember, your website is the online storefront for your business. It needs to reflect you in the best possible way and make it easy for visitors to become customers.

Review Your Social Media Presence

Not every social media platform is the right fit for every business. Now is the time to pull data from the sites where you have a presence and see what kind of results you’re getting. 

Maybe you need to shift from Facebook to being more active on LinkedIn. Or 2023 could be the year for you to make the leap into paid ads on social media sites. 

Different audiences on each social platform will respond to different languages, images, video content, and messaging. Be sure you’re targeting your ideal audience on the best platform for your business.

Check Your Keyword Strategy

Keywords are a vital part of your SEO strategy and monitoring how your site is performing when it comes to Google search results is something you should do regularly.

We have a ton of resources designed to help you learn more about SEO and how to incorporate SEO strategy and targeted keywords into your digital marketing plan.

Implement A Regular Content Creation Strategy

Google ranks websites higher in search results when it sees that the site is regularly publishing quality content.

Not only that, creating quality content that is relevant to your audience is a great way to connect with your existing customers and attract new ones.

Take time to identify topics your audience will find interesting and create a content publication schedule to match. 

Not ready to create content on your own? Our in-house content creation team can handle that for you!

Be Consistent

It happens all the time, businesses start the year out strong with a marketing plan that’s working for them, then let it lose steam after the first quarter of the year. Don’t make that mistake!

The most effective digital marketing is consistent, so keep reviewing your plan throughout the year, make adjustments and try new marketing tactics designed to grow your business in 2023.

Need Help From The Professionals?

We love working with businesses to help them reach their goals and look forward to working with our clients in 2023 and beyond. 

If you’re ready to take your digital marketing plan to the next level, click below to start a conversation with us today!

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