If your business has a physical location like a store or restaurant, it’s usually pretty easy to see if your customers are having a positive experience. The easiest way to ask happy customers to leave you positive feedback is to incorporate it into the “checkout” process (i.e. when they pay their bill).
Script #1: Asking For A Review In Person
Employee: Thank you for shopping with us today, did you find everything you were looking for?
Customer: I did, thank you.
Employee: Great! If you enjoyed shopping with us, would you consider leaving us a review online? It really helps our business grow and makes it easier for new customers to find us. Just search for us on Google, Facebook, or Yelp, and let us know what you think.
It’s that easy. Just a few casual sentences and you’re on your way to boosting your reputation online.
Not every person will follow up and remember to leave a review, and that’s fine. But you want to get your employees comfortable asking for feedback and your chances of getting a positive review go up every time your staff remembers to ask.
Make It Easy By Using Email
Script #2: Asking For A Review In An Email
If your business has an email list, then you’re sitting on a potential goldmine for improving your online reputation. Have you ever emailed your client list asking for their feedback? It’s a simple way to improve your reputation and also check in with your customers.
Below is a basic email template your business can use to ask your current clients to leave you an online review.
Subject Line: We appreciate your business!
Dear [Customer Name], Thank you for supporting [Business Name]. We value your support and are always interested in hearing what our customers think of us!
So, how did we do?
Please take a moment to let us know by clicking the link below. We use feedback from customers like you to help improve our business and make sure we continue to exceed your expectations.
Just click here to go right to our favorite online review site! [Insert Link To Reviews Page]
Use Your Social Media Channels
Facebook reviews are only growing in popularity and users can now see how many reviews you have as well as your star ranking (1-5) when they search on Google.
If you have a page for your business on Facebook (and you should!), make sure your “Reviews Tab” is both visible and activated.
How To Ask For A Review On Facebook
Asking for a review on Facebook needs to sound different than the way you would ask a customer in person or in an email. Facebook reviews are all about social proof and making sure your company seems genuine to your audience.
Post a weekly reminder to your page for people to check in on Facebook when they visit your business. They’ll automatically get a reminder in 1-2 days from Facebook asking to leave your business a review.
Once you get a positive review on Facebook respond by commenting and thanking the reviewer.
Add a “call to action” to your company’s emails and on your website with a simple button asking customers to “Click Here To Review Us On Facebook”.
If they’ve had a good experience at your business, most people will want to talk about it. All you have to do is give them an easy opportunity to do so.
Em Rohrer earned her Bachelor’s Degree in Journalism and English at Grace College in 2005. As a published author and content marketing specialist, she worked in non-profit and corporate business environments before bringing her 15+ years of digital marketing expertise to 1Eighty Digital.