Study after study proves that the experience a visitor has interacting with your website directly correlates with their feelings about your company brand. In plain English, either you grab their feelings or you don’t. Having a warm fuzzy experience is not for every type of business, but finding a way to be welcoming and approachable wins the day.
Owning a business is about growth. Growth is about new customers or clients. First impressions are everything in the consumer experience.
- Does your website reflect your company values and mission?
- If someone you have never met searched the web would they find your page and stay because the information is engaging and real?
- Would that unknown person become a client because their very first impression felt right?
If you answered no to those questions above it may be time to admit your current website is hurting your mission and brand. The psychology of why humans respond to colors and pictures and words is a fine art. You have less than ten seconds to grab attention and hold it with your online presence. The information must be concise and the immersion seamless between all pages of your website. All of the background technology must work on multiple platforms and your payment portals must be efficient and trustworthy. How many times have you been to a website that is slow to load or sketchy in the payment area and you swiftly moved to the next website in your search process?
Study after study proves that the experience a visitor has interacting with your website directly correlates with their feelings about your company brand.
A new website may be the only answer to making a turn around for your best first impression. Finding a design-driven team to build a custom website with expertise and the skills to capture customer attention is really worth the time and money. Keeping up with the ever-changing twists and turns of search engine algorithms is a full-time endeavor. Your brand and mission are meant to tell your story, but great technology encourages the right people to find you and engage with the humans behind the machine.