The body of your email needs to be clear and concise. Your email needs to have one message, and one clear call to action. Don’t confuse your audience with too many topics in one email!
If you can personalize your email with the recipient’s name and company information it can help you avoid having your email marked as spam and stand out.
Remember, our average attention span these days is only 8 seconds. That means long, wordy emails won’t get you results.
Keep your content in short paragraphs, bulleted lists, and include images if they’re relevant to your message.
Call To Action
What is the point of your email? What action do you want your audience to take when they read it? Remember this as you write your body content and let it flow naturally into your call to action.
Direct your call to action to a button or link so it’s prominently displayed, standing out from the rest of your email content. That way if someone is simply scanning the email, they’ll immediately know what to do next.
Did you know that 48% of emails are opened on mobile devices? That number is expected to grow in the coming years, so optimizing your email for mobile devices is a no-brainer.
More than 70% of mobile purchasing decisions are influenced by promotional emails, so make sure your email is easy to read and interact with on smartphones and tablets.
Check your “send” email and ensure it’s not a “do not reply” automatic email address. Use a real email address with someone to monitor it to lend credibility to your business and email marketing.
Using your name and your company’s name to send an email is crucial to establishing brand awareness and increases the likelihood of a potential customer or client opening your email.
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Em Rohrer earned her Bachelor’s Degree in Journalism and English at Grace College in 2005. As a published author and content marketing specialist, she worked in non-profit and corporate business environments before bringing her 15+ years of digital marketing expertise to 1Eighty Digital.