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Posted by: Em Rohrer 12 months ago

The internet is huge. While every business should have a website, not all websites are created equal. So how can you make your website stand out and differentiate yourself from your competitors?

Choose The Best Design

Whether you’re starting from scratch with a new website or your old website needs a refresh, choosing the right design is essential.

With so many choices available, it can be overwhelming to find the best fit for your business. Whether you hire a professional web designer or create a site on your own, give yourself the best start by asking:

  • What is the most important thing about my business that my website needs to showcase?
  • Do I need to have an e-commerce feature on the site?
  • How much do I want to invest financially in my website?

Stay Consistent With Your Branding

From colors to design style to your logo, your website needs to be a complete visual representation of your brand.

Consistency is key when making sure customers and potential new customers can easily identify your business.

Give Each Page A Clear Focus

Every page of your website needs to tell visitors what you want them to do. This is referred to as a “call to action”.

Do you want visitors to call and schedule an appointment? Are you leading visitors to make a purchase through your website? Maybe you want them to sign up for your email marketing list.

No matter what the call to action is, make it clear on every page so you don’t risk losing potential new business.

Spend Time On The Content

Make your website an online space that features excellent content. Information that is easy to read and understand, and sets you apart as an expert in your industry is what can quickly set you apart from the competition.

Add A Blog

There are several reasons we recommend nearly all of our clients add a blog to their websites. Both search engines and actual humans find them valuable website features. 

Blogs can be incredibly versatile, targeting specific keywords your other website pages don’t highlight and are simple ways to update your audience on new products and services you provide.

Responsive Design Is Key

If your current website isn’t mobile-friendly for display on phones and tablets, it’s time for a re-design.

According to Statista, Google is the source of 85% of mobile search traffic and they recommend responsive design as a best practice for every website.

That alone is reason enough to have a mobile-responsive website!

Decide On Your Tone

Spend some time considering what the tone of your website should be. The tone of your written content and design needs to be consistent with your brand. SEMRush provides some fantastic tips to help businesses understand how to decide on their brand’s tone of voice.

“Tone of voice can have a major impact on your relationship with your audience, your brand identity, and even your overall performance.”

Focus On The User Experience

It’s easy to get excited about the features of your website that appeal to you, the business owner. While sometimes those can also be appealing to your potential customers, that isn’t always the case!

When trying to decide what to include on your website and what features are must-haves, think about it from your customer’s perspective, not your own.

Let Us Handle Your Website

At the end of the day you can spend time working with a template and creating a basic website on your own, but do you really want to?

You have enough on your plate actually running your business, so why not work with an innovative website designer that can create your ideal website from the ground up?

All of the websites we create at 1Eighty Digital are completely customized to fit exactly what your business needs and make your website stand out.

Click below to schedule your free consultation with us today!

Get Our Free Website Audit Tool

Download our handy PDF to determine if you’re happy or sad about your current site.

Originally published in April 2022, this article has been updated to include the latest, most relevant information.

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