Consistent content publication also gives you valuable information you can easily share with current and potential customers using social media, email marketing, and other methods.
Content Writing + Content Editing
You really can’t have one without the other. Content writing and content editing are essential, no matter what type of content you’re writing.
All written content needs to be edited and putting it through a solid editing process helps ensure your content is not only well-written but optimized properly for SEO and consistently represents your brand and tone.
Content Editing Is Not Proofreading
It can be confusing, as many people use “content editing”, “copy editing”, and “proofreading” synonymously. Let’s break down the differences between these three.
One of my favorite tools to use for proofreading is Grammarly. I know I’m a solid speller and catch most grammatical errors, but I love having Grammarly as a backup.
It’s also a great tool for beginning writers and editors, as it takes the stress out of proofreading.
You can try the free version (I like the Google Chrome plugin), or pay for a premium version.
This is similar to proofreading, but it happens after your initial proofreading for spelling and grammar errors. Copy editing mostly focuses on the formatting and style of your written content.
This editing process should happen AFTER copy editing and proofreading. This process focuses on the flow, readability, quality, and cohesiveness of your written content.
5 Content Editing Tips For Beginners
If you’ve never broken down your content writing and editing process before, it can seem a bit daunting. Start with these five steps and adjust the process as you need to.
1. Understand The Piece You’re Editing
Is it a short social media post? Is it a long-form blog article? Maybe it’s an email designed to promote a new product or share valuable information with your client base.
Understanding the purpose of your content along with the method used to share it sets the stage for successful content editing.
2. Confirm The Style
Does your business have a style guide detailing the way specific types of content need to be formatted before publication?
Some do and some don’t so make sure you check before beginning the content editing process.
3. Prioritize Edits
Read through the entire piece of content, noting any obvious errors that may have slipped by the initial proofreading and copy editing process.
Make sure any headers and other design elements are formatted correctly before moving deeper into the text.
4. Read Through Content More Than Once
When I’m in the content editing phase of a project, I read through it a few times to make sure I catch everything I need to. My first read-through is as I explained above, catching any obvious errors.
Next, I read through it to check the flow of the written content. Does it make sense the way it has been organized? Does each section naturally flow into the next? If sentence structure is unclear or repetitive, this is the time to fix it.
5. Check Readability & Add Polish
Break up run-on sentences, replace words that are difficult to understand with simpler options, and remove “fluff” words whenever possible to bring clarity to your writing.
Finish your content editing process by polishing the headline, making sure your keyword is included the way it should be, and read the content one more time from start to finish to make sure it matches the voice of your brand.
Content Editing Resources
There is a lot of information out there about the best ways to handle content editing.
Some of my favorite resources for beginner content editors are linked below.
Em Rohrer earned her Bachelor’s Degree in Journalism and English at Grace College in 2005. As a published author and content marketing specialist, she worked in non-profit and corporate business environments before bringing her 15+ years of digital marketing expertise to 1Eighty Digital.