Just like in any other industry, digital marketing myths can be difficult to overcome. Some of these myths might have been true years ago and some may have never been accurate!
Let’s debunk a few of them so you can move forward with a digital marketing strategy for your business based on facts, not myths.
1 – Your Marketing Should Appeal To Everyone
This myth has a foundation of more = better. While it’s understandable to make this assumption, it won’t help your marketing efforts bring you more business.
The problem with a widespread marketing focus like this is that when you try to appeal to every potential customer, you have to rely on vague marketing content. You end up with a marketing campaign or content that doesn’t appeal to anyone strongly.
Instead of watering down your marketing message, spend time identifying your groups of ideal clients and creating content to appeal to each one.
Em Rohrer earned her Bachelor’s Degree in Journalism and English at Grace College in 2005. As a published author and content marketing specialist, she worked in non-profit and corporate business environments before bringing her 15+ years of digital marketing expertise to 1Eighty Digital.