One of the hardest parts of blogging regularly (after deciding what to write about) is actually getting the people you want to read your blog content. If you’re frustrated because people aren’t finding your website and engaging with your blog posts, you’re not alone. There are many ways you can increase the number of people reading your blog, some of them are even quick fixes. If “no one reads my blog” is one of your complaints, try some of our favorite solutions listed below.
6 Reasons No One Is Reading Your Blog (and how to fix it)
Your Topics Are Scattered
This is an easy mistake to make. While you may have a variety of interests, your readers are coming to your blog for information around a specific theme or topic. Don’t confuse them with scattered ideas.
Take some time to sit down and write out all the topics that you think would make sense to explore on your company’s blog. Once you do that, group those ideas into common themes and you’ll start to discover what topics should be featured on your blog.
You Don’t Post Consistently
If you want your blog to attract and keep the attention of potential customers, you need to stick to a consistent publication schedule.
If you aren’t sure if you can commit to publishing multiple blog posts each month, just stick to sharing a new blog post once a month. Try to choose the same week each month to publish and as you get more comfortable blogging, publish more frequently.
You Don’t Include Outbound Links
What are outbound links? Outbound links are simply links that take you to a different website. The best bloggers include outbound links that make sense and add value to their readers. These links are used to help verify facts, share sources to make sure information is credible, or share valuable resources with your readers.
Don’t get carried away and start linking every other word to a resource you found on the internet. You want to keep to a ratio that makes sense. A good rule of thumb is for a 500-word blog post, include 5 outbound links. Just increase your outbound links in proportion with your word count (i.e. 10 links for a 1,000 word post, and so on).
You Aren’t Giving Your Target Audience What They Want
Trying to figure out what your target audience wants from your blog can seem impossible. It isn’t, it just means you need to prioritize research. You need to discover what problems your audience needs to solve and how you can use your blog to give them the information they need to help.
- Survey your current customers (try the free SurveyMonkey tool)
- Research your competitors and see what kind of blog content they’re sharing
- Use tools like SEMRush or Google Keyword Planner to find search terms your audience uses to find the content they like
You Keep Doing The Same Thing…Even When You Don’t Get Results
Have you gotten in a rut with your blog content? Are you writing in the same way, with the same tone, about the same topics even though you aren’t getting the engagement you want?
It’s time to try something new! Experiment with a different format, try hiring a freelancer or a different writer within your company to write a guest blog post.
You Don’t Share Your Blog On Social Media Channels
If you’re writing great content, make it easy for people to read it! Facebook is still the most popular social media channel, so that’s a great place to start.
Whenever you publish a new blog post, include the link and a short message in a Facebook post. Encourage your co-workers to share the content on their own pages and increase your content’s reach.
You Aren’t Following SEO Best Practices
If you’re new to SEO (search engine optimization), make sure you read our blog post that explains what SEO is and why it’s important. SEO best practices are techniques you can use to make sure Google shows your blog to people searching for information online. The internet is seemingly infinite and if you aren’t utilizing SEO, no one will ever actually find your blog.
Overwhelmed by blogging? We’re here to help!
Blogging can be difficult and time consuming. If you’re going to put the time and energy into creating content you want to make sure that your target audience actually reads what you write. Let us help you produce and publish the exact type of blog content your readers will find valuable. Call or email us today to get started!